Insight

Try To Be Better Every Day

The real secret to sustainable growth in business is making “better” your default setting.

Neal H. Bookspan

Neal H. Bookspan

April 2, 2025 06:00 PM

Let me tell you something straight – mediocrity is a choice, and excellence is a habit. I’ve spent my career watching companies rise and fall, and the one constant separator between success and failure is the relentless pursuit of improvement. When you wake up each morning, ask yourself: “What’s one thing I can do better today than I did yesterday?” Maybe it’s tightening up a process, streamlining your team’s communication, or finally implementing that new project management system you’ve been putting off.

I see too many business leaders getting comfortable with “good enough.” But the truth is that “good enough” is just another way of saying “not good enough.” Your competitors are looking to improve. In our tech-centric world, our clients’ expectations are evolving requiring us to improve or be left behind. Standing still is moving backward. This applies no matter your line of work because the principle remains the same.

The most successful business leaders I’ve counseled all share this common trait: they’re obsessed with incremental improvements. They understand that transformation doesn’t happen overnight – it’s the result of consistent, deliberate steps forward. They track metrics, gather feedback, and most importantly, they act on that information. They’re not afraid to admit when something isn’t working and pivot accordingly. This is where real growth happens, in those small, daily decisions to do things better.

For my fellow attorneys, this mindset is particularly crucial. The practice of law isn’t static. It’s evolving with technology, precedent, and social change. Every brief you write, every negotiation you handle, every client interaction is an opportunity to refine your craft. The best lawyers I know treat each case as a learning experience, constantly updating their playbook and sharpening their skills. It’s not about being perfect; it’s about being better than you were yesterday.

Remember, your reputation is built on the cumulative effect of thousands of small actions. Each time you choose the harder right over the easier wrong, each time you put in the extra effort to double-check those figures, each time you take a moment to mentor a junior colleague, you’re not just improving yourself, you’re building a legacy of excellence that will define your career and your organization’s success. The real secret to sustainable growth in business is making “better” your default setting.

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